Vice President of Sales and Marketing

An industry-leading manufacturer is seeking a strategic and experienced Vice President of Sales and Marketing to lead the sales transformation and growth across multiple sales channels, including direct sales, distributor partnerships, and e-commerce. This pivotal role involves shaping and executing the overall sales and marketing strategy, inspiring high-performing teams, and enhancing market presence in a fast-paced and innovative industry.

Key Responsibilities:

Sales Leadership & Strategy

• Develop and implement comprehensive sales strategies to maximize revenue and drive market growth across direct sales, distributor networks, and online channels.

• Mentor and manage both internal and external sales teams to optimize performance and ensure alignment with company goals.

• Use data-driven insights to refine sales processes, track market penetration, and identify new opportunities.

Marketing Strategy & Brand Development

• Oversee marketing initiatives, including brand positioning, product marketing, and digital marketing strategies, to enhance brand recognition and reach.

• Drive online sales growth through the eCommerce platform and lead marketing campaigns across various digital channels.

• Leverage customer and market data to continuously improve marketing ROI and expand the brand’s market presence.

Distribution Channel Management

• Build and maintain strong distributor relationships to promote product offerings effectively and increase sales coverage.

• Develop and implement strategies to expand distribution networks and grow sales in new regions.

• Implement pricing strategies that balance competitiveness with profitability.

Operational Efficiency & Cross-Functional Collaboration

• Align sales, distribution, and marketing efforts for a cohesive market approach and seamless operations.

• Collaborate with product development, operations, and finance teams to ensure sales strategies are well-integrated with business objectives.

• Contribute to business planning and actively participate in strategic discussions to drive company growth.

Customer Focus & Industry Insight

• Deeply understand customer needs and market trends to ensure products and sales approaches are competitive and customer-focused.

• Enhance customer relationship management (CRM) practices to improve retention and satisfaction across all sales channels.

Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.

• 10+ years of experience in sales and marketing, with at least 5 years in a senior leadership role within manufacturing, industrial tools, and B2B environments.

• Proven experience managing multi-channel sales, including direct, distributor, and online sales.

• Experience with business operating systems (e.g., EOS – Entrepreneurial Operating System) is a plus.

• Willingness to travel as required to support teams and clients.